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However, the iOS has managed to leave a deeper impact on the digital world and most entities within. In the recent times a greater number of mobile app developers and even companies are hopping on to this platform to implement better strategies and enhance their mobile app development game. The platform is unique in the fact that when it comes to app development, it requires a lot of strategic planning and proper implementation.

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In fact, the rules or guidelines put forth by Apple are pretty stringent as compared to the industry standards and must be adhered to by any developer or a company that intends to release their app on it. Though in the number game, the Android apps are leading, but when it comes to the revenue earned, iOS platform is the clear winner.

The whole enthusiasm around iPhone app development is because of the kind of revenue that can come with it. The buying behavior on the iOS platform is a lot more favorable for the developers as compared to other platforms when it comes to earning from your app , and this is the main driving force behind the rising popularity of iOS app development.

The foundation of app development lies in the coding, if that is weak, the app is not going to be a great one either. Swift, the popular programming language has been accepted and is being widely used by iOS app developers of all scale and backgrounds. The language delivers on its promise of delivering great results with minimal coding. The language, in fact also serves as quite an efficient communicator between the computer and the coder, thus making it easy for the computer to understand what is required of it.

As compared to other operating systems, iOS emulators are definitely faster and also offer great support. This decidedly makes the iOS emulators better, helping the developers in speeding up their app development process and in making it a whole lot easier. Developing an app on the Android operating system is known to require longer codes and has slower emulators which slows down the whole process of app development for the Android OS. The developer support and tools offered by Apple is superior as compared to all the other operating systems including one of the market leaders — Android.

Through this tactical partnership, FreakOut will deliver app marketing optimisation to agencies and developers worldwide. To underpin its ASO capability, Mobile Action possesses application market data of 65 countries worldwide, and is used in more than , applications including world-leading enterprises such as adidas, eBay, Groupon, Hilton, Macy's, Playtika, Reuters, Yahoo! ASO helps to bring in organic traffic of users who display a higher retention rate. With the full resources of both FreakOut and Mobile Action, we enhance each other's business and continue adding value to our clients.

Both players have strengthened their respective platforms by aligning complementary technology and are now able to provide comprehensive support to application companies targeting global expansion. There are also a host of business areas where we can tactically synergize. This is a very exciting time for both our companies. Together we aim to take things to the next level in this fast moving digital advertising industry, and support the rapid globalization of application companies.

Now, with new offering such as SearchAds. With a thriving community of fans across India, TVF has built a repute for having a finger on the pulse of what moves the Indian audience. The series revolves around the life of a year old Dhruv, who is eagerly waiting to experience everything that adulthood has to offer. The show tackles poignant moments of growing up with sensitivity while adding a touch of humour to the typical dilemmas of a teenage boy.

Our association with TVF adds a different flavor to our existing slate of original programming, thereby creating entertainment choices for every palette on our platform. ImMature also marks the best of what TVF has to offer, both, in terms of cast and creators. The number of smartphone users in the country is also expected to cross million by And India is a heterogeneous market, so it is unlikely that everyone will have similar taste. The OTT market is still new and it has scope for multiple service providers. With ShemarooMe we will cater to the crowd that is already on OTT but still on the lookout for something.

There are larger players in the OTT market but then there is the scope to bring in a lot of new content segment and that is exactly what we want to do. While we understand that OTT is only a new proposition in the Indian content market, we already have a lot of options on the table. How is ShemarooMe planning to set itself apart from the rest? No matter how much we love Pizza and Pasta we love to come back to our staple daal roti at the end of the day.

ShemarooMe is for all those fans who are unabashedly Indian. We are doing everything we can for the real fan of masala Indian entertainment and that is our unique selling proposition. At the end of the day, the viewers are our patrons and we want to keep them in the centre for everything. ShemarooMe aims to put the viewer in a familiar territory and serve them what they want. This touch of personalisation is what we are hoping will set us apart. We have six broad categories: Bollywood classics and contemporary Bollywood, and the Gujarati segment that include telefilms and theatre.

We also have other categories for Punjabi, Devotional and Kids content. We have a library of 2, feature films half of which is already up and the rest will be up soon. At a time when OTT platforms are boasting about the kind of original content they are producing, you are keeping your hands of it. Why is that? We have not ruled that out totally. We might come up with it in our second phase.

We are open to feedback from consumers. Whatever they ask for will be incorporated as and when we get older and have a better hang of our audience. But we do have our version of created content. Such unique content point is also one of our USPs. We are just starting out, but going forward the plan is to launch ShemarooMe in the US market in the first quarter of FY We will be expanding our OTT distribution through strategic partnerships, to offer exciting content across multiple platforms catering to the target audience.

So we definitely plan to pool in brands for partnerships and associations.

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You have a subscription-based model. Do you plan to get into the ad-based model too? Consumers have the option to buy individual packs or the all-access pack of ShemarooMe. The introductory pricing for individual category plans is Rs 49 per month or Rs annually. The all-access plan costs Rs 99 a month or Rs for a year. In our second phase we do plan to introduce an ad-driven category.

But as of now we are primarily a subscription based model platform. After proving to be the leader of the music industry and establishing themselves a successful film studio, T-Series is all set to enter the digital space with web series and web films.


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There exists a huge audience across the globe that you reach out to with this medium. Web-shows and web-films have an audience for all kinds of genres of storytelling and different languages as well. Along with producing films, we want to create content for digital space and give a platform for new directors and storytellers. Bhanushali, who has worked with T-Series for around two decades, along with his team has already started working on scripts and pre-production of a few series and films.

T-Series is already working with digital platforms like Netflix, Amazon Prime, Hotstar, Zee5 and other such platforms for digital distribution of their home productions. Web shows and films have their own set of audience and are a huge market as everyone — all ages, races, languages, communities across the world are hooked on to it. There are some stories that are not meant for the 70mm screen yet they are needed to be told. They are commercial yet strong content films. With a new space that has evolved, web-shows and web-films have become a huge demand which is tested and proven to be successful.

We have a lot of scripts coming to us every day and many of them are a perfect fit for this medium. We want to give a chance to these storytellers to bring forth their stories. T-Series will now become a platform to produce these stories and associate with our existing digital platforms to release our content. Music has always been an important aspect of all T-Series films. Even with the new space which will explore fiction, non-fiction stories on a digital platform, music will still be a very integral part.

According to Tarun Katial, CEO at ZEE5, it has the right mix of content, technology and brand associations that has kept the digital entertainment platform stay ahead of competition. With a Since it is our first year, the star cast has helped us to draw attention. Not just films, there are plans for a host of original content too.

Why Developers Prefer iOS Over Android For App Development?Reasons

To start with, 72 new originals have been planned across six languages, including Hindi, Marathi, Bengali, Telugu, Tamil and Malayalam and all before March However, it is not just Hindi that ZEE is concentrating on. We are cognizant of this and are building an ecosystem to add more value to our stakeholders in these markets. The platform also has Pakistani, Turkish and Korean content lined up as acquired content.

New genres of content are also on the cards for ZEE5. Video news section is one new genre that the platform is already working on. A music video section is also on the cards for the new fiscal. Alongside the content line-up, ZEE5 is also looking at maximum technology integration. To celebrate the anniversary, ZEE5 has also launched a special 30 per cent discount on both annual packs — all access pack would be available at Rs and regional pack at Rs The discounted rates are available between February 14 and March Namumkin ab mumkin hai: BW Young Entrepreneur Summit: Entrepreneurs are new age freedom fighters - CK Kumaravel 3 hours ago.

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Advertising legend Lee Clow announces retirement after 50 years in the industry 5 days ago. Susan Wojcicki February We are looking to expand in the state capitals: Sandeep Tewari, Usha International 4 hours ago. India is fast catching up on digital advertising trend: D Shivakumar, Aditya Birla Group 4 hours ago. WPP and Waze collaborate to open up in-car driver market 17 hours ago. ACC Cement and News Broadcasting Awards: Gully Boy popularizes more than 20 brands in hip hop style 5 days ago. Home Digital-News. App developers prefer iOS over Android as it is less complex: Yash Mishra, Founder, VoxWeb In conversation with exchange4media, Mishra shares his views on issues faced by app developers in the country and his plans for VoxWeb.

For more updates , subscribe to exchange4media's WhatsApp Channel- https: Share Tweet Share Share Mail. Thanks For Subscribe! Show comments. Twitter India expands transparency around political ads on its platform Enforcement of the policy will begin on March 11, after which only certified advertisers will be allowed to run political campaigning ads on the service.

Tags General elections Twitter Social media political ads. We have 70mn daily active users in India: What is the most consumed content on MX Player? Did that prompt you to try your hand at original content for MX Player? What kind of revenue target do you have in mind in the coming years?

FreakOut and Mobile Action announce strategic alliance Through this tactical partnership, FreakOut will deliver app marketing optimisation to agencies and developers worldwide.

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ShemarooMe is for fans who are unabashedly Indian: What is the objective behind starting ShemarooMe? Tell us a little about the content line-up. Are you looking at any brand partnerships? Tags Hiren gada ShemarooMe. Tags Digital content T-series Vinod bhanushali Bhushan kumar. ZEE5 turns one with